“They just ‘get it’. From brief to delivery, Sharehouse were amazing to work with.”
Unless it’s melted down and turned into something else, every piece of plastic ever made is still around…
That’s where Generation Earth comes in. They’re taking plastic bottles (680,000+ so far!) and transforming them into stylish carry wear.
Generation Earth wanted to create some lifestyle videos that showcase their products and reflect what they’re about. Being environmentally conscious in the little choices, the daily habits, living in the urban jungle but staying mindful of nature.
As a new brand branching off into this space, we had a lot of ground to cover with the sheer quantity of content necessary to establish their video identity. Covering a lot of products in a short time, as well as collaborating with talent who reflect their target audience.
Across a two day shoot, we worked with 5 actors to create 4 unique hero videos, each focussed on a different range of their offering.
The brief:
This was the first time Generation Earth would use video content in their online marketing, so loading up their visual artillery was essential.
We captured 5 actors across 9 different locations, giving us an enormous variety of visuals. We crafted 12 unique cutdowns from this footage, each focussed on a different product or specific benefit of their hero products.
This allowed Generation Earth to make a strong first impression on the market, testing out a variety of niches within the eco-friendly carry wear space.
For each hero video and cutdown, we delivered in 3 unique aspect ratios giving the client 40 final video deliverables to use across their platforms.
Cutdowns
Photos
Additionally, we also captured still images for use across social media and website, creating a consistent visual identity alongside video assets.
We delivered 90 final images, both lifestyle and product-focussed.
