“I cannot tell you how impressed I am! Bloody well done, as always!”
Arevo was facing the challenge of communicating the breadth of their service, while also connecting with their younger Melbourne-based target audience.
They asked us to create a video that would be relevant to all audiences, but especially young adults, and uses an organic story to cohesively run through the app’s many features.
We crafted a script around the relatable experience of a perfect morning commute gone wrong, using the fictional character JESS to take the viewer along for the ride.
By employing the story telling hacks of humour, callbacks, and even breaking the fourth wall, we created a piece that makes hitting the skip button a near impossible task.
The brief:
Arevo are running their assets across YouTube and Meta as paid advertising. We designed four unique cutdowns that each focussed on a specific part of their offering. This allows their marketing team to run ads speaking to a variety of niche audiences.
We also created 3X hero video variations and delivered all videos in 4X unique ratios with captions, bringing the final delivery to 29 video assets.
Cutdowns
Photos
Additionally, we also captured still images for use across social media and website, creating a consistent visual identity alongside video assets.
