“This is the best f#*king video we have ever been apart of”
The brief:
SignOnSite approached us to create a video marking their collaboration with TIACS - a free mental health support service for blue collar workers.
Talking about mental health can be challenging for all of us, both on a personal and professional level. TIACS (This Is A Conversation Starter) are all about providing an avenue to open up for those who often find vulnerability the hardest.
In line with this, the tone of our hero video had to be perfect. Fun, funny, relatable and engaging while offering key info and allowing room for emotional beats.
One of our favourite projects to date!
SignOnSite are running their assets across YouTube and Meta as organic posts and paid advertising. We designed four unique cutdowns, each emphasising a different aspect of the overall story and allowing fresh content for retargeting the same audience.
We also created 3X additional ratios for the hero videos and cutdowns, landing the the final number at 15 video deliverables.
Cutdowns
