“Oh my goodness! We love it!! You really captured our essence and bumped it up to a million in the professional sense. ”
As Elliott puts it - ‘screen printers just want to show you their equipment’.
All Of The Above wanted to create a home page video that sets them apart from their competition and offers a look behind the scenes into what really makes their company unique.
There’s the perks on paper - a family business, years of experience, a dedicated customer team, providing any custom product you can shake a stick at. But the real challenge was to create a piece that accurately reflects who they are. All Of The Above as a group of people and a family. (literally!)
Their work culture, their history in Melbourne and their unencumbered love of the craft are the heroes of this story.
The brief:
This campaign for All Of The Above is all about brand awareness and familiarity, so alongside our doco-style hero video we created four unique cutdowns designed to perform well organically on Instagram.
2 original scripts educating the viewer on the screen printing and embroidery processes, and 2 fun reels celebrating the love of streetwear.
Along with a shorter hero video version, All Of The above took home 6 unique video deliverables.
Cutdowns
Additionally, we also captured still images for use across social media and website, giving their brand a refresh and instilling their identity as Melbourne’s friendliest screen printers.
