“Thank you all so much for the amazing content you have created for us. It has completely blown us all away!”
The brief:
AmazingCo came to us with a need for content that communicates both the structure and ease of the Mystery Picnics experience, as well as the feeling of wonder and excitement it provides.
Mystery Picnics are available in cities all over the world, and this content would represent the experience in a variety of different locations - from Melbourne to Manchester and everywhere in between.
Therefore our videos couldn’t be too ‘Melbourne-esque’ or location specific. Instead, we captured shots focussing on the people, the food, and the sense of of discovery and connection with loved ones. That’s what Mystery Picnics are all about!
AmazingCo are running their assets across social media organically and as paid advertising. We designed three unique cutdowns to target both couples and groups of friends. We also created a video banner for their website and landing pages.
Cutdowns were delivered in 3X ratios, bringing the total number including native content to 16 video deliverables.
Cutdowns
Additionally, we also captured still images for use across social media and website, creating a consistent visual identity alongside video assets.
AmazingCo received a total of 96 final images from this shoot.
Photos
A significant part of AmazingCo’s marketing strategy centres on organic and user-generated content on Instagram and TikTok.
Alongside cinematic ads, we also produced 4 unique native videos. These used currently popular TikTok soundtracks and followed ongoing content trends to give the brand both credibility and familiarity.
Native content
