“Holy *$%*!!! This is amazing! You’ve done such an incredible job!”
The brief:
With the launch of their period pain relief TENS machine, Vush wanted to push back against the stigma and popular marketing narrative around period pain.
It was important to move away from Aura simply being a medical device, aligning the brand and product instead as a fashion item. Something to be worn with pride in public, claiming back the hours of life lost to period pains.
We filmed their content in a style reminiscent of streetwear and fashion photography, capturing a feeling of movement and openness. Bold, strong, empowered. Not closed off, cramped, losing 3500 days to period pain.
Vush are running their assets across social as paid advertising. We designed three cutdowns portraying variations of the hero video message, and also produced an ASMR-style organic reel.
We delivered all videos in 2X ratios as well as a graded b-roll cut, landing this campaign at 11 video deliverables.
Cutdowns
Additionally, we also captured still images for use across social media and website, creating a consistent visual identity and driving home the message of freedom, openness and pride. We delivered a final number of 50 images.
